Know when a redirect breaks.
Before your rankings do.
Redirect.watch continuously monitors the redirects that matter to your clients and alerts you when destinations change, chains appear, loops form, or redirects disappear.
A redirect checker tells you what's happening now. Redirect.watch tells you when it changes.
No crawler. No complicated setup. Upload your redirect map and we'll watch it.
Plans from $19/month
Redirects don't fail loudly. They fail silently, until someone notices the traffic is gone.
What a redirect checker does
You paste a URL, it tells you the current status code and destination. Useful once, at launch. Useless a month later when a CMS update, a CDN rule change, or an expired campaign redirect quietly breaks something nobody's looking at.
What Redirect.watch does
You tell it what a redirect is supposed to do once. It keeps checking, forever, and only speaks up when reality stops matching the contract you gave it. That's the entire product: expected X, observed Y, X ≠ Y, alert.
Every way a redirect quietly goes wrong
Real outcomes, real examples, not abstract "issues detected."
observed → /products/discontinued
The redirect fires, but lands somewhere other than what you told us it should. Often a CMS re-slug or a rule someone edited without checking downstream.
observed → 200, no redirect at all
The source URL now responds directly instead of redirecting. A deploy dropped the rule, and the old URL is live again with nothing pointing away from it.
observed → 3 hops to the same destination
Reaches the right page, eventually. Each extra hop bleeds link equity and adds load time, and chains have a habit of growing over time until one link breaks.
The chain redirects back on itself and never reaches a destination. Total traffic loss for anyone landing on it, including crawlers.
Also detected
The redirect itself is fine, but the page it points to is broken. Common after a migration when the redirect map ships before the new pages do.
Same path, different domain than expected. Sometimes an unnoticed platform migration, sometimes a sign the destination has been hijacked.
A permanent redirect quietly became temporary, or vice versa. Search engines treat these very differently.
Same page, downgraded protocol. Small, easy to miss, and exactly the kind of thing that only shows up if something is actually watching.
Set it up once. Redirect.watch keeps watching.
Add your redirects
Paste your redirect map, one per line, or add them individually inside a project. No CSV formatting rules to fight with.
We remember what's expected
Each redirect's current destination, status, and hop count becomes the baseline, the behavior everything else gets checked against.
Checks run automatically
No "run check" button to remember. Redirect.watch checks every redirect on its own schedule, continuously.
Get alerted on change
A single bad check is noise. We confirm on a second consecutive check, then alert once per incident, not every cycle.
Monitoring continues automatically
No re-setup, no re-baselining. Once it's added, Redirect.watch keeps watching until you tell it to stop.
Built for migration day, and every day after
A migration redirect map answers one question at launch, and a different one for months afterward. Redirect.watch handles both jobs with the same map.
- ✓ Job one, at launch: "Did our redirects launch correctly?" Validate the full map before go-live, and confirm every rule fires the moment the new site goes live.
- ✓ Job two, ongoing: "Are they still correct?" Keep monitoring after launch, so a CDN config reverting or a rule quietly expiring months later doesn't go unnoticed.
- ✓ One redirect map, one continuous job, no separate migration tool to buy and abandon after week one.
Priced by redirects monitored, not seats
No sales calls, no quotes. Pick a plan, start monitoring.
- ✓ Multiple projects
- ✓ Daily automated monitoring
- ✓ Email alerts on confirmed incidents
- ✓ Full failure-state detection
- ✓ Everything in Solo
- ✓ Multiple client projects
- ✓ More frequent monitoring
- ✓ Incident history
- ✓ Everything in Pro
- ✓ Unlimited client projects
- ✓ Built for whole-portfolio coverage
Roughly one normal SEO-tool subscription, not an enterprise monitoring contract. Upgrade or downgrade any time, no contracts.
Free redirect tools for SEO teams
One-off checks for when you don't need ongoing monitoring, yet.
Paste up to 20 URLs and get status, destination, redirect chains, and loops for all of them at once.
Check a single redirect's status, destination, and hop count.
See every hop in a chain, and where link equity is leaking.
Validate a full redirect map before launch, in bulk.
Stop finding out about broken redirects from a client.
Paste your redirect map, set the baseline, and let Redirect.watch tell you the moment something changes.
Start monitoring redirects